We’ve all seen it happen. The economy gets a little shaky, the headlines get a little louder, and the first thing business owners do is reach for the scissors.
The “Marketing” line item is the first to get the snip, but cutting your marketing budget can have serious consequences. On paper, it looks like a quick save. In reality? It’s like a pilot turning off the engines mid-flight to save on gas. Sure, you’ll glide for a minute. But eventually, gravity is going to win. Maintaining a strong budget is crucial during uncertain times.
The Flying Start vs. The Dead Stop
Here is the truth about marketing: It is infinitely easier to keep a moving plane in the air than it is to launch one from a standstill. Staying visible shows stability. It shows you’re a leader. It tells your customers, “We’re here, we’re strong, and we’re not going anywhere.”
On the flipside, don’t wait until “times are tough” to start marketing either. The best time to implement a strategy is ideally at the start of your business, but if not then, it should begin when things are going well. Why? Because you have a “running start.”
Don’t Wait for the Storm to Buy an Umbrella
Marketing isn’t a faucet you can just flip on and get instant results. It’s an investment in future demand. The work we do today at DOMORRE (the brand building, the content, the strategy) is what ensures your phone keeps ringing six months from now. Cutting your budget today is essentially deciding that you don’t want new customers next season. Bottom line, maintaining your marketing budget protects your future growth.
An Essential Utility Bill
We live and work right here with you. We know the pressure is real. But we also know that the businesses that dominate are the ones that treat marketing budget as an essential utility bill, not a luxury. Don’t let your business lose its momentum. Keep the engines running, keep the altitude, and don’t try to take off from a dead stop in the middle of the runway.
Don’t fall behind, contact us.