What does it take to modernize a 102-year-old brand without losing its roots? See how we helped Geissler’s go from local staple to cultural standout, with a campaign (and a tagline) that did more than just get people talking.
We partnered with Geissler’s to rethink how a century-old brand should show up in a modern world.
Our work included:
At the heart of it all was a big unlock: the right line could do more than sell groceries, it could rally a community.
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Geissler’s wasn’t just where people shopped. It was a place they talked about proudly, and often. For over a century, it had been a staple of local life. The kind of place where regulars knew the butcher by name, and neighbors compared notes on what was fresh that week.
When people discover something truly local and truly great, they don’t keep it to themselves.
They tell people. Not just to share, but to show they’re in the know.
From that thinking came a line that didn’t just represent the brand, it invited people to repeat it.
It wasn’t designed as a slogan to be read. It was built to be said. To spark conversation, to trigger curiosity, and to embed the brand name in the community, again and again.
The line became the campaign’s creative foundation, but more importantly, it became a long-term brand platform with legs.
It became the sonic logo, the punchline, and the campaign’s emotional spine. More importantly, it laid the groundwork for a long-term brand platform with room to grow.
Character-driven storytelling: Episodic, funny spots rooted in local life, starring the owner, and faces that customers recognize.
Consistent brand anchor: Every spot built to the same payoff: “Tell ’Em You Got It at Geissler’s.”
Video-first rollout:
Spots ranged from a Little League team’s snack run to a surprise guest at a backyard BBQ. All tied together with bold visuals, punchy dialogue, and local authenticity.
Each spot stood alone but together, they created a brand universe.
The campaign exceeded every expectation, especially for the brand’s first-ever professional production.
This wasn’t just a campaign. It was a brand awakening. “Tell ’Em You Got It at Geissler’s” helped a quiet, community-loved grocer find a bold, modern voice. It has helped it become the kind of brand people talk about, not just shop at.
What launched as a single tagline will become a long-term, memorable marketing campaign. It will be a symbol of what it means to shop fresh, shop proud, and shop local.
More stories are on the way. New episodes are set to roll out in 2026.
While “Tell ’Em You Got It at Geissler’s” became the store’s new tagline, our work extended far beyond that campaign. From refreshed design systems to updated brand assets and in-store touchpoints, we helped Geissler’s show up with clarity, consistency, and confidence across every channel.
