our work

TRM Knives

This case study breaks down exactly how DOMORRE helped increase sales through a full rebrand, a UX-driven website redesign, and a dealer strategy built for an industry that can’t rely on traditional ads.

Background

TRM Knives, an American-made everyday-carry knife company with a fiercely loyal fanbase, was facing a slowdown in sales. Known for selling out in minutes, the brand’s momentum had started to wane. Launches that once sold out instantly were taking an hour or more. Their website didn’t reflect the craftsmanship or quality of their products, sales began slipping and interest was declining, TRM turned to DOMORRE Marketing for a brand refresh and a whole new strategy.

Goals

Beyond increasing monthly sales revenue, the client wanted a rebrand that elevated perception to match the precision and quality of their products. Success was defined simply as increased sales and renewed excitement from both customers and dealers.

Strategy & Approach

DOMORRE developed a comprehensive plan focused on brand elevation and strategic growth that included:

A new logo and brand identity system
Professional photography and collateral that conveyed premium craftsmanship
A new website with an improved UX and conversion strategy
A B2B dealer marketing initiative to strengthen wholesale relationships
Structured product-drop strategies that built anticipation and consistency
A dealer incentive programs to encourage bulk orders

Because the industry is restricted by digital-ad limitations (knives often flagged as “weapons”), DOMORRE focused on organic social growth, dealer partnerships, and brand storytelling to drive traffic and trust.

Execution

Over seven months, the project unfolded in two phases:

Phase 1:

Logo redesign and brand launch, supported by new packaging, stickers, tradeshow displays, and dealer materials.

Phase 2:

Website redesign and launch, complete with refreshed product photography and enhanced UX.

We just had the best three months ever.

owner, trm knives

Results

The brand achieved the company’s best three consecutive months ever in sales while working with DOMORRE Marketing.
The month after the website launch, saw record-breaking sales, between online sales and B2B sales.
The client’s own words summed it up: “We never could have done this without you.”

Key Takeaways

TRM’s proactive decision to seek help at the first sign of decline made all the difference.
Their collaboration with DOMORRE didn’t just repair sales, it re-established TRM as a top American-made knife brand and demonstrated how strategic marketing, strong visuals, and consistent messaging can breathe new life into a legacy brand.